Aggrieved zealots?

Recently some Hindu authorities became excited about Ganesh and Lakshmi images on beer bottles produced by a brewery in Sydney:

http://www.smh.com.au/nsw/brewer-offends-hindus-with-ganesh-lakshmi-labels-20131112-2xdpx.html

There is a couple of thoughts in this regard.
Hinduism is not Australian national religion and there is nothing offensive in depicting the deities. Therefore why the brewery has to apologize?

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