I’d like to start with some hypothetical examples. Example 1 . You might have seen somebody saying: “Machiavelli: The end justifies the means” or “As Machiavelli said: The end justifies the means”. Example 2 . “Be the change you wish to see in the world. – Mahatma Gandhi” Example 3 . “The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. – Bertrand Russell”. Or “Don’t argue with idiots because they will drag you down to their level and then beat you with experience. — Greg King” Example 4 . “Life is really simple, but we insist on making it complicated. – Confucius” or “Everything comes to you at the right time. Just be patient.” I am sure some of us are faced with the examples above or similar quotes quite often. Let’s look at them in detail and see how the quotes are usually used and how it can be improved. Usually there are several reasons to use a quote that appear separately or in combination with each other: a) Support...