- "Should I buy those gloves?" - "How much are they?" - "$70" - "Hmm, that’s too expensive" A couple was in a tiny store in the centre of Sydney buying discounted uggs and other sheepskin apparel. $70 was a significant amount for them especially comparing to the prices of other goods in the store. In about a week she decided to buy them though. They returned back to that shop, bought the gloves and she was very excited. The excitement continued with a shopping spree at Paddy’s Market in Chinatown market which is very famous for low prices. They bought some clothes, souvenirs and other things. All those other purchases however were not as precious to her as the gloves she was aiming to buy at the beginning and were the main goal of the second trip. Back at home they started unpacking the stuff and realised they lost the gloves somewhere. It doesn’t matter whether the price level or the value of all these movements back and forth just...